About us
Our story is about helping you discover yours
Preface is a branding studio that positions businesses for growth and implements strategic thinking through carefully crafted messaging and design.
As our name suggests, we’re like the introductory section of a book that provides the inspiration, context and purpose of the story. Our goal is to help you create a compelling narrative that drives your business growth.
What matters is that the story—your brand story—is a page-turner of epic proportions.
Preface provides the insight and thought that goes into your brand, helping you articulate your vision, design your look and feel and express your difference.
The end result provides you with the tools you need to engage, connect and involve your audience, creating a bond that is built on trust.
Our Mission
Success Through Stories
We exist to help leaders harness the power of their story to connect with their ideal audience.
Our Super Power
Helping You Harness Yours
We have an uncanny ability to help our clients realize and express their unique difference.
Our Promise
We’re all in
We dig deep, explore every angle, and push hard to get your brand identity right.
Our Vibe
Your Inspired Guide
We are thoughtful, passionate, inquisitive, curious trailblazers for your brand.
Meet your guide
Charlene McMurtrie
Brand Strategist/Lead Writer
The one thing Charlene enjoys most about her work as lead writer/creative director is the opportunity to ask, “What’s the big idea?” – better still, is the chance to answer it. This is the kind of inquiring mind that has compelled her to create unique, attention-grabbing and on-target messaging for her clients. It’s something she’s done for all kinds of businesses and organizations throughout her career in advertising.