From startups to established companies, our branding development services are designed to define your unique position in the marketplace, capture your essence and communicate your difference, so you have the tools you need to ensure that everyone in your company is working from the same page and your marketing efforts are aligned.
Brand Development Services:
- Brand Sessions
- Key Messaging
- Brand Narratives
- Logo Development
- Identity Systems
- Voice and Tone Guides
- Sales Narratives
Before work begins, we discuss your brand development project and follow up with a proposal. Assuming we agree to move forward, our approach takes the following path for a typical branding development project:
Discovery Session involves stakeholders in a half day session that explores the following.
Your ideal audience
Your competition and how you stand out from them
Your unique difference
The personality of your business
The values of your business
The kind of imagery that would accurately represent your business
Strategic Brief outlines the findings of the discovery session and includes recommendations for moving forward, covering some of these key questions:
What makes us different?
How is that meaningful?
How do we attract our ideal customers?
How do we keep our customers?
What do we say to them?
Is our story making a difference?
Is everyone in our company on the same page?
Narrative and messaging development begins in close collaboration with your team. We begin to create positioning statements and finely tune them into one powerful statement of difference. Reflecting your tone and voice, we create a platform that tells your story, including: A preface and rationale for your business, your essence, foundations and pillars, and your harry, audacious -yet achievable goal.
Optional: Brand Book
We will provide creative direction and graphic design services to provide a cohesive look and feel for your brand. With recommendations for colors, fonts, graphics and imagery explorations. From this, we create a book that combines your narrative and messaging with your look and feel to launch your brand.