When there’s a gap between vision and action, it can feel like being in a deep pit of uncertainty.
It’s in the long pause after being asked, “So what’s different about your company?”
It’s the knot in your stomach when you know you have to make a do-or-die sales presentation.
It’s the frustration that comes from working really hard, executing tactics and creating like crazy, but never really getting the results you need.
Let’s face it. Uncertainty sucks.
But imagine if you had all the answers–better yet, if you could easily connect with your customers so they respond with “Go on…
Tell Me More.
“Tell me more about how you can help us grow.”
“Tell me more about what makes your company different.”
“Tell more more about your products.”
This is the power of story-based marketing.
A well-defined compelling brand narrative fills the gap between vision and action. It creates opportunities to make connections, grow relationships and build trust.
Your employees become a team. Your prospects become customers. Your customers become advocates. And your marketing efforts become business gains.
This is what Preface is all about.
We work with thoughtful marketers to identify insights and opportunities that translate to clear, meaningful and distinct brand narratives and marketing platforms. Because if your strategy is not part of your foundation, then everything you do is just a tactic.
That’s why we combine strategic insight and carefully crafted messaging that generate conversations – not just leads.
What I enjoy most about my work as a brand strategist and creative director is the opportunity to ask, ‘‘What’s the big idea?’ Better still, is the chance to answer it.
My work includes strategic messaging and copywriting for a variety of companies and organizations, from Fortune 500’s to start-ups. I have helped a cab company reposition their brand to gain more riders, a medical device maker launch new products, an equipment rental company rebrand after a major acquisition, and much more.
Before launching out on my own in 2004, I was an ad agency copywriter. Today, I work with my clients and partner with like-minded studios, designers, and consultants to provide branding, messaging, content marketing strategy, and digital and social media creative consulting.
Let’s Start Your Story
Have a story tell? Of course you do. Let’s work together to transform your strategy into a persuasive and meaningful brand story with powerful results.