Preface

Copywriting for brand sucess by Charlene McMurtrie

Main Content

Tell better stories.
Win more business.

Captivate your audience with a brand story that will have them asking for more.

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So you’ve just shared your elevator pitch with a prospect. And you eagerly wait for a response. Instead, you get a nod or a polite “not interested” look. But imagine if they responded differently. What if they followed up with…

Tell Me More

  • "Tell me more about how you can help us grow"
  • "Tell me more about what makes your company different"
  • "Tell me more about how you can solve my problems"

This is the power of story-based marketing.

A well-defined compelling brand narrative fills the gap between vision and action. It creates opportunities to make connections, grow relationships and build trust. Your employees become a team. Your prospects become customers. Your customers become advocates. And your marketing efforts become business gains.

This is what Preface is all about.

We are messaging experts

We work with thoughtful marketers to identify insights and opportunities that translate to clear, meaningful and distinct brand narratives, generating conversations – not just leads.

Think of us as a Cyrano for your brand.

1.

Schedule a Call

After a quick assessment call, we'll send you a proposal within 2 business days.

Schedule A Call

2.

Discover your Story

We'll start with a Q&A brand guide and session to form the elements of your story, pulling it together into a compelling narrative that forms the foundation of your messaging.

3.

Use it in your Marketing

With your new brand story in hand, you can apply it to your marketing efforts. We can adapt it to your website, emails, landing/sales pages, videos, presentations, social media, books, brochures and more.

4.

Lead with Clarity and Confidence

Like the business you lead, you will own your story and build on the success you've achieved.