A site redesign to inform patients about electromagnetic medical device product line
Educating patients about the benefits of bone growth therapies
The Orthofix BioStim product line includes bone growth therapy devices that help promote healing in fractured bones and spinal fusions that have not healed or have difficulty healing.
Preface assisted the marketing team at Orthofix in the redesign of their patient website, forming the story behind their electromagnetic medical devices.
What we did:
- Content Strategy
- Website Copywriting
- Website Editing
Largely educational, this project needed to translate medical and scientific information into highly readable, easy to understand, and approachable content.
We told the BioStim story in layman’s terms, but also provided clinical evidence that supported its effectiveness as a form of treatment. Distilling the most important information, we helped structure the content to flow logically, keeping in mind what was top of mind for patients.