Website content shows how better healthcare is achieved through better diagnostics.
Volente Healthcare is a therapeutic management company focusing on delivering providers and patients affordable, accurate, and rapid diagnostics with cutting edge molecular technology.
They commissioned their digital agency to update their website. Preface worked with the team to develop messaging that was concise, clear and understandable.
What we did:
- Website Copy
- Content Strategy/Direction
- Project: Website
- Agency: Lavidge
From medical professionals to patients, the Volente site needed to address a variety of target audiences, each with a different role and level of understanding. Copy had to be approachable enough for patients, yet specific enough for doctors and hospital administrators.
In the medical diagnostic space, the content is often highly clinical. It was important to provide technical information but in a way that was approachable for all the audiences.
To avoid information overload, Preface distilled the most critical information to answer top-of-mind questions, which provided a foundation from which readers could explore in more depth either on the site or online.