• Skip to primary navigation
  • Skip to main content
  • Skip to footer

Preface

Copywriting for brand sucess by Charlene McMurtrie

  • Schedule a call
  • About
  • Portfolio

Global Water

Brand Launch Campaign

Introducing a new kind of water resource in an area known for its scarcity

Global Water Resources is a water resource management company that provides water and reclamation services. In making its debut in Arizona, the company wanted to start to tell its story as not just another utility that drained precious resources, but one that is dedicated to long-term sustainability of water.

What we did:

  • Brand Identity
  • Brand Launch
  • Creative Development
  • Copywriting

The Challenge

The campaign needed to communicate how the company was different from others, particularly in their approach and philosophy. The company wanted to get across the idea that they were about solutions, not part of the problem. To supply water alone wasn’t enough, they believe that in total water management.

The Insight

We used water to communicate that message, with puddled water in the shape of images that conveyed the concepts of their main tenents expressed in their tagline: Reliable, Renewable, Reusable.

See more

Footer

  • Email
  • Instagram
  • LinkedIn
Made with ❤ in Phoenix, Arizona
  • Schedule a call
  • About
  • Portfolio
  • Privacy

Preface © 2023