Santé Health
Brand messaging for website launch
Answering the question for families facing the decision of “what’s next” after hospitalization
This short-term rehab, hospice and home healthcare service group is a forward-thinking leader in their industry.
In addition to offering top-notch rehabilitation, they are committed to changing the way people transition from hospital to home by offering guidance through the often confusing process that occurs after an injury or illness.
What we did:
- Brand Strategy
- Brand Messaging
- Website Copy
The Challenge
Being released after hospitalization doesn’t always lead to home. For some, the healing process has just begun. For other patients, the journey isn’t always clear. Regardless, for many patients, there’s a next level of care. Santé needed to position their brand to give patients and their families a clear choice, one that offers the best care in resort-like surroundings from highly-qualified care practitioners.
The Insight
Branding and messaging development enabled the Santé brand to articulate its difference while providing a solution for patients and families looking for the best care for their loved ones.
The Solution
We helped Santé bring together their portfolio of services: rehab, home health, and hospice under one umbrella – and identifying it as the continuum of care for patients – there with them every step of the way throughout their journey.
